Coller Industries | CI-LANYARDS BLOG

Aug23

Our Blog is Moving!

As part of the Coller Industries family, the CI Lanyards blog is merging its blog with its parent blog. Our products will remain on this page, but we will be replacing this blog with the blog from CollerIndustries.com

We recently launched CollerIndustries.com/blog, where we’ll discuss a variety of products, including lanyards! By merging the blogs together, we’ll be able to better serve our readers by providing more original content, advice, giveaways and contests, and information on products.

Thank you for following our blog until now. We hope our customers and readers will be happy with the change!

Posted by Caitlin Orton, Marketing Strategist in CI Announcements, Coller Industries

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Jul17

3 Items to Donate to Grab Bags

Many major events give away goodie bags to their attendees, usually containing hand fulls of small, attention-grabbing items. If you’re a sponsor (or want to be a sponsor) at a large event, ask if you can donate an item for their goodie bags. It’s a great way to get your brand out there and to give attendees something they’ll keep and remember.

So what kind of items are best to donate to these goodie bags? First and foremost, they need to be useful. The last thing you want is to spend hundreds or thousands of dollars on something, and then have attendees throw them away. The more useful an item, the less likely it will be tossed in the bin.

Secondly, be creative. Go where no company has gone before. Come up with a small item that can sell your brand, but be so innovative that the attendees will spend a good chunk of time in awe over it.

Here are few ideas for items to donate for grab bags:

1. Branded sterling steel or glass water bottle: these are a little more spendy than plastic, but people are less likely to lose them or throw them away because they’re inherently more valuable. Make sure the water bottles are branded with your company’s logo, but make sure it’s also fun and universal at the same time. You don’t want attendees to be embarrassed if they’re using it while they’re at the gym.

2. Stress ball: Everyone loves a good stress ball. They’re small, so they don’t take up much room on desks or in bags. Instead of going with the plain ol’ shape and color, try something more catered to the event or the audience. (They come in different shapes like coffee cups, footballs, water bottles, hats, airplanes, etc.) Again, try to brand these with your company’s name or logo for resonance!

3. Custom Lanyards: Spend time coming up with a catchy design, and don’t skimp on the quality. Lanyards are versatile and useful, and if attendees are impressed by the design, then they’ll be more hesitant to throw them away after the conference. They can be used at the conference to hold on to name badges and event passes, and they can be used afterward for holding keys.

Posted by Caitlin Orton, Marketing Strategist in CI Advice, Coller Industries

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Jul09

What Goes in a Grab Bag?

If your company is hosting an event or convention, you’ve probably considered giving attendees a grab bag filled with promotional goodies.

Depending on the type of event, there are two routes you can take:

1. Ask for donations/sponsorships. If the event you’re hosting a large convention with sponsored booths, have each sponsor donate a product to the bag. This gives the sponsors an opportunity to get their brand name out there, and will therefore get more publicity and attention.

2. Provide all the items yourself. This route is best for smaller events and efforts to promote your brand. In these scenarios, the grab bags will likely be smaller, but that means you need to be more careful about what items you put in them. Since you’ll be footing the bill yourself, make sure the items are useful, creative and memorable.

So what goes into a grab bag?

Regardless of whether you’re asking sponsors to donate or providing the items yourself, here are a few ideas:

- Reusable bag: A current trend is to print reusable grocery bags with your company’s logo. This may be the most important element of the grab bag, because without it there isn’t anything to hold the rest of the promotional materials together. When it comes to the bag, try to make it as attractive, durable and reusable as possible, so that when people need to use a bag, they can grab yours. The more a person can use the bag, the more attention the bag will get and more eyes will see it.

- Custom lanyards: Again, the more usable an item is, the more use it will get. Lanyards are an inexpensive and durable promotional product, and they have many uses outside of the work environment. With dozens of styles, colors and printing options, lanyards can be as simple or detailed as you want them to be, so feel free to get creative and funky!

- Magnet: Who couldn’t use more magnets? Throw a customized magnet into the grab bag, either with the information of the event you hosted or with your brand’s logo. When attendees look at their fridge, they’ll be reminded of your company.

- Stress ball: Everyone loves/needs a stress ball. However, if you include a stress ball try to find a creative shape, like a coffee cup or a miniature globe. Attendees will appreciate the fun design and will be more likely to show it off to their coworkers and friends.

Example of a grab bag (aka swag bag, goodie bag, promotional bag, etc.).