If your company is hosting an event or convention, you’ve probably considered giving attendees a grab bag filled with promotional goodies.
Depending on the type of event, there are two routes you can take:
1. Ask for donations/sponsorships. If the event you’re hosting a large convention with sponsored booths, have each sponsor donate a product to the bag. This gives the sponsors an opportunity to get their brand name out there, and will therefore get more publicity and attention.
2. Provide all the items yourself. This route is best for smaller events and efforts to promote your brand. In these scenarios, the grab bags will likely be smaller, but that means you need to be more careful about what items you put in them. Since you’ll be footing the bill yourself, make sure the items are useful, creative and memorable.
So what goes into a grab bag?
Regardless of whether you’re asking sponsors to donate or providing the items yourself, here are a few ideas:
- Reusable bag: A current trend is to print reusable grocery bags with your company’s logo. This may be the most important element of the grab bag, because without it there isn’t anything to hold the rest of the promotional materials together. When it comes to the bag, try to make it as attractive, durable and reusable as possible, so that when people need to use a bag, they can grab yours. The more a person can use the bag, the more attention the bag will get and more eyes will see it.
- Custom lanyards: Again, the more usable an item is, the more use it will get. Lanyards are an inexpensive and durable promotional product, and they have many uses outside of the work environment. With dozens of styles, colors and printing options, lanyards can be as simple or detailed as you want them to be, so feel free to get creative and funky!
- Magnet: Who couldn’t use more magnets? Throw a customized magnet into the grab bag, either with the information of the event you hosted or with your brand’s logo. When attendees look at their fridge, they’ll be reminded of your company.
- Stress ball: Everyone loves/needs a stress ball. However, if you include a stress ball try to find a creative shape, like a coffee cup or a miniature globe. Attendees will appreciate the fun design and will be more likely to show it off to their coworkers and friends.
Example of a grab bag (aka swag bag, goodie bag, promotional bag, etc.).
Photo by Lyfetime on flickr